Remember:
You do not need to remove staples, paper clips, tape, spirals or windows from your paper prior to recycling.

 

Money
Recycled paper is
worth money!

Earth
Recycling paper reduces
global warming!

Paper
It’s not just newspapers anymore!


Mass Recycles Paper!
It Matters More Than Ever


Campaign Tool Kit

While supplies last!  Limited time Offer!
Fill out this form to receive free copies of We're Not Picky about Paper Mailing Insert for municipal mailings while supplies last.

Thank you for your interest in the Mass Recycles Paper Campaign.  We encourage municipalities, regional recycling cooperatives, solid waste managers, the recycling industry, non-profit organizations and institutions and businesses to use these materials to promote paper recycling throughout Massachusetts.  MassRecycle, in cooperation with MassDEP and with support from US EPA New England, Mass Lottery and over a dozen private sponsors, has developed these materials in order to provide a consistent message about the wide variety of paper types that can now be recycled.  By using these materials you will help spread the message that recycling paper matters more than ever!


For questions, comments and suggestions for improving the Campaign and these materials, please contact the Campaign Manager at
paper@massrecycle.org or 508-505-0851. 

Getting Started

Campaign Background - Overview of the Campaign and FAQs
Style and Usage Guide - Guidelines and requirements for using the outreach materials.
List of Recyclable Paper - MassRecycle surveyed the paper mills and materials recovery facilities in Massachusetts to determine what types of paper can be recycled.  This list represents all the paper types that can be recycled throughout Massachusetts.

Components of the Tool Kit

Starting a Local Municipal Paper Campaign
 
List of Recyclable Paper  -
MassRecycle surveyed the paper mills and materials recovery facilities in Massachusetts to determine what types of paper can be recycled.  This list represents all the paper types that can be recycled throughout Massachusetts.
Ideas for Local Paper Campaign -
Ideas and tips for starting a municipal paper campaign, including gathering information, involving the media, using banners, signs and displays, holding a paper recycling event, getting schools involved, and finding other community partners.
Recoverable Paper Calculator 
a worksheet to determine how much money a municipality can save by reducing its solid waste disposal fees through recycling more paper. 
Recoverable Paper Calculator (Online Version) -
an interactive calculator to determine how much money a municipality can save by reducing its solid waste disposal fees through recycling more paper. 
Tips on Working with the Media  - Tips on working with the media including the format for press releases, media alerts, guest columns and articles, recycling recognition, public service announcements, and tips for using PSAs.
Press Release Template #1 – Sample op-ed to promote paper recycling
Press Release Template #2  - Template for press release to announce your community’s participation in the Mass Recycles Paper Campaign.
Press Release Template #3
Press Release Template #4  - Template for a press release to promote a municipal or regional paper shredding event.
Paper Recycling 30 second PSA – Public Service Announcement script.
Paper Recycling 45 second PSA – Public Service Announcement script.
Paper Recycling 60 second PSA – Public Service Announcement script.
Paper Recycling Quiz – Fun quiz to engage the public about paper recycling.

Outreach Materials
With a grant from MassDEP and support from private sponsors MassRecycle retained the advertising agency CDHM to develop advertising and other outreach materials to promote paper recycling.  The following ads are suitable to be used as posters, newspaper ads, as mailing inserts, and other formats that you may wish to develop.  The ads are currently in PDF format with a modifiable space on the lower green bar that can be used to add name and contact information for a municipality or other entity that may wish to use these materials.  Please see the style and usage guide for further requirements on using these materials.
 
Templates
Templates for the posters are currently provided as Word and PDFs that can be downloaded and modified to add your own contact information in the lower green bar, next to the Mass Recycles Paper logo.  You must have
Adobe Acrobat (not Reader) to edit these PDFs. You need to go under “tools – advanced editing – touch up text tool” to be able to edit the text box on the green bar.  If you do not have Adobe Acrobat, then the word documents with the text boxes in them will work best.

In the near future we plan to provide the ads in one or more publishing programs that can be downloaded and modified for use in other formats such as newspaper advertising, direct mail, larger format posters or smaller format mailing inserts.  If working with a professional printer you will be able to direct them to this web page to download the files and modify the layout as needed. 


Template #1: We're Not Picky about Paper poster
Portrait layout, 8.5x11
Word  PDF

were not picky


Template #2:
We're Not Picky about Paper Mailing Insert
Landscape layout currently available as an 8.5x3 5/16 inch mailing insert, sized to fit in a #10 envelope, in PDF format.  Fill out this form to receive free copies for municipal mailings while supplies last.
Front   |    Back   (PDF only)

mailing insert

insert back

Template #3: Curb your Paper poster
Portrait layout, 8.5x11
Word  |  PDF

poster

Template #4 - Curb your Paper poster
Landscape layout, 9.5x5.5
Word  |  PDF

poster

Template #5 - Recycling is Everybody's Business poster
Portrait layout, 8.5x11
Word  |  PDF

poster

For the Press
Mass Recycles Paper! Fact Sheet
Steering Committee Fact Sheet
Campaign Sponsors Fact Sheet
Where Does it All Go Fact Sheet


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