Campaign Toolkit
Thank you for your interest in the Mass Recycles Paper Campaign. We encourage municipalities, regional recycling cooperatives, solid waste managers, the recycling industry, non-profit organizations and institutions and businesses to use these materials to promote paper recycling throughout Massachusetts. MassRecycle, in cooperation with MassDEP and with support from US EPA New England, Mass Lottery and over a dozen private sponsors, has developed these materials in order to provide a consistent message about the wide variety of paper types that can now be recycled. By using these materials you will help spread the message that recycling paper matters more than ever!
For questions, comments and suggestions for improving the Campaign and these materials, please contact the Campaign Manager at info@massrecycle.org or 617-338-0244.
Getting Started
Campaign Background - Overview of the Campaign and FAQs
List of Recyclable Paper - MassRecycle surveyed the paper mills and materials recovery facilities in Massachusetts to determine what types of paper can be recycled. This list represents all the paper types that can be recycled throughout Massachusetts.
Components of the Tool Kit
List of Recyclable Paper - MassRecycle surveyed the paper mills and materials recovery facilities in Massachusetts to determine what types of paper can be recycled. This list represents all the paper types that can be recycled throughout Massachusetts.
Ideas for Local Paper Campaign - Ideas and tips for starting a municipal paper campaign, including gathering information, involving the media, using banners, signs and displays, holding a paper recycling event, getting schools involved, and finding other community partners.
Recoverable Paper Calculator a worksheet to determine how much money a municipality can save by reducing its solid waste disposal fees through recycling more paper.
Recoverable Paper Calculator (Online Version) an interactive calculator to determine how much money a municipality can save by reducing its solid waste disposal fees through recycling more paper.
Tips on Working with the Media - Tips on working with the media including the format for press releases, media alerts, guest columns and articles, recycling recognition, public service announcements, and tips for using PSAs.
Press Release Template #1 Sample op-ed to promote paper recycling
Press Release Template #2Template for press release to announce your community’s participation in the Mass Recycles Paper Campaign.
Press Release Template #3
Press Release Template #4 - Template for a press release to promote a municipal or regional paper shredding event.
Paper Recycling 30 second PSA – Public Service Announcement script.
Paper Recycling 45 second PSA – Public Service Announcement script.
Paper Recycling 60 second PSA – Public Service Announcement script.
Paper Recycling Quiz – Fun quiz to engage the public about paper recycling.
Outreach Materials
With a grant from MassDEP and support from private sponsors MassRecycle has developed advertising and other outreach materials to promote paper recycling. The following ads are suitable to be used as posters, newspaper ads, as mailing inserts, and other formats that you may wish to develop. The ads are currently in PDF format with a modifiable space on the lower green bar that can be used to add name and contact information for a municipality or other entity that may wish to use these materials. Please see the style and usage guide for further requirements on using these materials.
Templates
Templates for the posters are currently provided as Word and PDFs that can be downloaded and modified to add your own contact information in the lower green bar, next to the Mass Recycles Paper logo. You must have Adobe Acrobat (not Reader) to edit these PDFs. You need to go under “tools – advanced editing – touch up text tool” to be able to edit the text box on the green bar. If you do not have Adobe Acrobat, then the word documents with the text boxes in them will work best.
In the near future we plan to provide the ads in one or more publishing programs that can be downloaded and modified for use in other formats such as newspaper advertising, direct mail, larger format posters or smaller format mailing inserts. If working with a professional printer you will be able to direct them to this web page to download the files and modify the layout as needed.
Template #1: We're Not Picky about Paper poster
Portrait layout, 8.5x11
JPEG | PDF
Template #2: We're Not Picky about Paper
Landscape layout currently available as an 8.5x3 5/16 inch mailing insert, sized to fit in a #10 envelope, in PDF format. Fill out this form to receive free copies for municipal mailings while supplies last.
Front | Back (PDF only)
Template #3: Curb your Paper poster
Portrait layout, 8.5x11
JPEG | PDF
Template #4 - Curb your Paper poster
Landscape layout, 9.5x5.5
JPEG | PDF
Template #5 - Recycling is Everybody's Business poster
Portrait layout, 8.5x11
JPEG | PDF
